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Author // Ileana Aleman-Rickenbach
Posted in // BVKmeka Blog is a “purposed brand” of tee shirts that stands for more than itself.

T-shirt brand TheNakedHippie helps small businesses in developing countries. The Brand invests all of its profits in micro loans that allow people to support themselves and their families. Florida-based TheNakedHippie believes it’s the only brand in the world whose success relies 100 % on the people they help. Is this a sign of a shift towards more ethically-minded consumerism?




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Ileana Aleman-Rickenbach

Ileana AKA “La Leona” has been a fixture at the agency from pre-historic times, when BVKmeka was just plain MEKA. While roaming the advertising jungle, this creative lioness has crossed the path of brands such as Microsoft, Wrangler, Nickelodeon, Disney Consumer Products… (read more)

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